TRANSFORMERS 35 YEARS

To celebrate 35 years of the Transformers franchise, Hasbro requested to do a digital activity in which all their fans could interact with the brand.

The solution?

An interactive digital experience. A site where everybody could live a tailor-made experience. After inputting some personal information such as name, age, place of residence, Autobots or Decepticons and your favorite character you could watch a movie with a voice-over, of the original Optimus Prime voice for Latam, that made sense with your previous answers.

I was lucky enought to be involved from the start. Since the creation of the idea, the story, concept, art direction, design and production.

Here is the result.